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Privacy policy

Who we are

ELSE ApS, Copenhagen, Denmark ("ELSE", "we"). Contact: hello@elsenecklace.com.

Waitlist sign-ups

When you join the waitlist, we store the phone number you provide to contact you by SMS about the ELSE launch and pre-orders. The number is also added to our SMS list at Brevo (our messaging provider) for that purpose. You can opt out at any time by replying STOP to any message we send you, or by contacting us.

Cookies and advertising measurement (Meta Pixel)

With your consent, this site uses the Meta Pixel (provided by Meta Platforms Ireland Ltd.) to measure how visitors use the site and the effectiveness of our advertising on Meta's platforms (Facebook and Instagram), and to help us show more relevant ads. The pixel may set cookies and collect information such as pages visited, button clicks, video plays and form submissions, together with technical identifiers.

We ask for your consent before the pixel is activated. If you decline, no Meta tracking takes place. You can change or withdraw your choice at any time via "Cookie settings" in the footer. Withdrawing stops further tracking from that point.

Website analytics (Google Analytics)

We use Google Analytics, provided by Google, to measure visits and understand how people use our website. It may use cookies and collect pages visited, device and browser information, and technical identifiers. We do not send your waitlist phone number to Google Analytics. Where consent is required, analytics starts only after you accept cookies. You can decline or withdraw your choice through "Cookie settings" in the footer to stop further analytics tracking.

Your rights

You have the right to access, correct, delete or restrict the processing of your personal data, and to object to processing. To exercise these rights, contact hello@elsenecklace.com. You may also lodge a complaint with the Danish Data Protection Agency (Datatilsynet).